EE and BT Sport’s ‘New Signing’ campaign is the latest initiative of an extensive body of disability football work from EE and agency Cake. Since EE became a long-term partner of the Home Nations Football Associations, one of their main focuses has been to grow the disability game on and off the pitch so that football is for everyone.
‘New Signing’ is the search for a presenting duo to do something that’s never been done before in football – to provide a dedicated, British Sign Language broadcast for BT Sport football fixtures in 2023, including the UEFA Champions League Final.
After a nationwide search, Rolf Choutan and Damaris Cooke were selected by an expert panel and are now going through extensive training with the support of BT Sport, and their journey is being aired as a six-part documentary. Episode 1 is available now on EE’s YouTube channel.
Find out more here on YouTube.