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Microsoft: The Fifth

Campaign to demonstrate the business value of embracing accessibility.

Graphic image of a computer screen with one fifth of its screen content missing.
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Current Global supported client Microsoft with an EMEA-wide campaign called “The Fifth,” which highlighted the business value of embracing accessibility. To reach European business decision makers, the team created fully accessible assets that drew attention to Microsoft’s built-in accessibility solutions. A series of visuals explored how businesses that are not embracing accessibility are ‘missing a fifth’ of their opportunity, as well as The Worklife Hack series which highlighted Microsoft tools and features useful for all workers, including those with disabilities. Images were amplified across social channels and directed people to other content in the series, including an interactive quiz which further reinforced the importance of accessibility in the workplace.