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Specsavers: The Misheard Version.

Award-winning campaign from Specsavers to encourage people to get their hearing tested.

Two men singing into a microphone. The man on the left is singer Rick Astley from around 35 years ago; the man on the right is Rick Astley today. There is a blue background and the words "The Misheard Version" overlaid as a title.
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People avoid hearing tests for up to 10 years because hearing loss terrifies them.

To start a new, less scary conversation about hearing loss, our friends at Golin turned one of the most famously misheard songs into a hearing test that people couldn’t ignore. Re-recording Rick Astley’s Never Gonna Give You Up with famously misheard lyrics and releasing it to ‘Rick-Roll’ the nation.

The work started a national conversation on hearing loss. The song was played 20 million times in just 8 hours, the story made news in 95% of the UK’s major titles and Specsavers saw hearing test bookings rise a record 1220% above target.

Watch the full campaign at Specsavers Misheard video.