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Campaign US: More Than This


1 November 2021: Podcasts have emerged as the next big entertainment medium, with people tuning in to hear stories on everything from true crime to sports commentary. 

But the deaf and hard of hearing community experiences podcasts very differently. Although podcasts have accessibility features like transcripts and spoken word captions, a lot of nuances — like tone and pace — can get lost in translation. 

Vox Media’s creative studio, Vox Creative, and telco brand Straight Talk Wireless decided to fill that gap with a new podcast, “More Than This.” 

The six-episode series tells stories of people who made unconventional decisions during pivotal points in their lives. “More Than This” was designed to attract potential Straight Talk Wireless customers who may feel limited by certain things in life — like paying for their cell phone bill because they’re committed to a contract.