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PR Week US: Making your brand accessible to all: recording


16 June 2021: According to recent research from Current Global, Magna and IPG Media Lab, people with disabilities feel left out and frustrated by brands that fail to make their communications accessible. This audience represents 15% of the global population – or 1 billion people – many of whom regularly consume content.

It’s important for marketers to make this a priority, especially in an era where consumers, particularly younger ones, expect brands to act with more purpose than ever before.

But how do you do that? Discover the how and why in this webcast presented by Current Global, whose Accessible by Design initiative was named a Fast Company 2021 World Changing Idea. Click on the link PR Week link to register with PR Week and listen retrospectively.